UKSPF: Forever Edinburgh Stay Different

5th June 2025

Written by Jessie Colligan, UK Shared Prosperity Fund Programme Administrator

We're delighted to announce the launch of Forever Edinburgh’s new campaign, Stay Different, which is part-funded by the UK Shared Prosperity Fund. The Stay Different campaign uses visuals, videos, and written content to encourage visitors to stay longer in the city and surrounding areas.

It is designed to encourage visitors to discover the wealth of attractions available at different times of year, and to showcase the opportunities that appeal to a range of different personalities and interests. The grant also supports the development of material to increase the inclusivity of Forever Edinburgh's outreach.

The campaign was launched with a new film and a dedicated microsite bursting with inspiration and fresh ideas celebrating the city’s diverse offerings.

You can watch the videos here and find out more about Stay Different here.

#StayDifferentEdinburgh